Tools & Tips

Step 1 - Know Your Customer - Whomever, Wherever They Are

What’s more, only about 20 percent said they received refill reminders from their pharmacies. While some of the big chains send their patients refill reminders, this clearly is an opportunity for retail pharmacy to improve patient compliance—which could prove valuable to pharmacy retailers as payers, including government big employers and third-party, consider new models for pharmacy reimbursement.

Helping patients remove the barriers to compliance is another opportunity for pharmacists to improve patient satisfaction and drive loyalty among the most profitable customers in the store.

“I do believe that a lot of [my regular customers] come to me personally because I am there. I have one couple, Fred and Alberta—they’re 82 years old. They come in and I say, ‘Hi kids, how are you doing?’ Then I ask if Fred’s been taking his insulin because he hasn’t been in for a refill in quite a while.”

In all, 24 percent of pharmacists are unhappy with their ability to deliver patient compliance counseling. Thirty-four percent of those who believe their compliance counseling is not up to snuff cite a lack of staff as the chief obstacle. Almost 30 percent said they don’t do as much compliance counseling as they would like to, because they believed that their performance is rated primarily on the number of scripts they filled.

Medication Compliance Among All Respondents in Past Year